Beyond the Four Corners provides specialized consulting services to partners and sponsors who are engaging with a variety of events and venues, including sporting events, stadiums, teams, and civic events. We are dedicated to deriving specific and cost-effective elements and activations needed in those relationships. Too often, event partnerships are generic and not relationship based. Looking at a sponsor agreement only doesn’t build the relationship needed to maximize return on significant investment. Rather than be framed by the page of the agreement, we look beyond the four corners to maximize overall brand impact.
How
- Utilizing 39 years of event experience and C-level management skills to derive best relationship available with event organizers.
- Having been on the event organizer side, we are acutely aware of contracting tolerances existing in most organizations.
- By developing relationships with organizers and maximizing the mutual interests of all concerned
- Focusing on consumer driven activations and use of social media when appropriate
- Recognizing that traditional activation elements are expected and emphasizing innovation in activations
- Recognizing value in both Community Relations and Corporate Social Responsibility programs on both sides of the agreement for effective community involvement